SKIN TYPES

At Nou Nou Skincare, we recognize that every skin type has unique needs, which is why we prioritize precise skin evaluation in selecting the right serum. 

Our formulations are designed to target specific concerns, ensuring that each serum is matched to the individual characteristics of your skin—whether it’s hydration, brightening, barrier repair, or soothing. 

By understanding skin diversity, Nou Nou provides tailored solutions for optimal results. Your skin, your serum, your perfect match.

Dry Skin

What is Dry Skin?

Dry skin is a condition where the skin lacks adequate moisture and natural oils. This deficiency leads to rough texture, flakiness, tightness, and sometimes irritation. Unlike oily skin, dry skin does not produce enough sebum, which is essential for maintaining hydration and protecting the skin’s barrier.

Why Does It Happen?

Dry skin can be caused by both internal and external factors:

  • Low Sebum Production: Some individuals naturally have skin that produces less oil, which results in reduced hydration and a compromised skin barrier.
  • Environmental Conditions: Exposure to cold, dry air or strong winds can strip the skin of moisture. Low humidity levels indoors, especially in air-conditioned or heated environments, exacerbate dryness.
  • Harsh Skincare Products: Overuse of foaming cleansers, alcohol-based toners, and products containing sulfates can strip the skin of its natural oils, leaving it dehydrated.
  • Aging: As we age, skin loses its ability to retain moisture effectively. The production of essential lipids, ceramides, and hyaluronic acid declines, leading to increased dryness and roughness.
  • Medical Conditions: Conditions such as eczema, psoriasis, and hypothyroidism can contribute to excessively dry skin due to impaired barrier function and reduced oil production.

What to Prevent?

  • Avoid Harsh Cleansers: Strong soaps and foaming cleansers strip away essential oils, worsening dryness. Opt for mild, hydrating cleansers.
  • Limit Hot Water Exposure: Hot showers and frequent face washing with hot water can weaken the skin barrier and remove moisture. Use lukewarm water instead.
  • Reduce Alcohol-Based Products: Toners, astringents, and some anti-acne solutions often contain alcohol, which dries out the skin. Opt for alcohol-free formulas.
  • Protect Skin from Weather: Wind and cold weather can sap moisture. Apply an occlusive moisturizer and use a humidifier indoors to maintain hydration levels.
  • Avoid Over-Exfoliation: Excessive scrubbing or chemical exfoliation can damage the skin barrier and lead to further dryness. Stick to gentle exfoliants like enzyme-based or mild AHAs.

How to Improve Dry Skin?

  • Hydrate with Humectants: Ingredients like Hyaluronic Acid, Glycerin, and Panthenol help attract moisture to the skin, keeping it plump and hydrated.
  • Seal Moisture with Occlusives: Oils, ceramides, and shea butter create a barrier on the skin to lock in hydration and prevent moisture loss.
  • Incorporate Barrier-Strengthening Ingredients: Look for serums containing Niacinamide, Ceramides, and Centella Asiatica to help repair the skin’s protective layer.
  • Drink More Water: Hydration from within plays a crucial role in keeping the skin supple. Increase water intake and include hydrating foods like cucumbers and watermelon in your diet.
  • Use Hydrating Masks: Weekly hydrating sheet masks or sleeping masks with ingredients like Aloe Vera, Peony Root Extract, and Tremella Fuciformis can provide intensive moisture replenishment.

nou nou Serums to Use:

  • CICA HYALURONIC ACID SERUM – Deep hydration with Hyaluronic Acid and soothing botanicals helps plump dry skin instantly.
  • GANODERMA SERUM – Rich in antioxidants to revitalize dry, stressed skin while reinforcing skin protection.

Dull Skin

What is Dull Skin?

Dull skin lacks vibrancy and appears lifeless or fatigued. Instead of having a radiant glow, it can look uneven and rough due to poor circulation, dead skin buildup, dehydration, or external stressors.

Why Does It Happen?

Dull skin can result from multiple factors, including:

  • Slow Cell Turnover: As we age, the skin renewal cycle slows down, leading to an accumulation of dead skin cells on the surface that dull the complexion.
  • Dehydration: Skin that lacks hydration appears less plump and lacks the natural light-reflecting qualities that make it glow.
  • Exposure to Environmental Pollutants: Pollution, UV rays, and smoke contribute to oxidative stress, which damages skin cells and reduces radiance.
  • Poor Blood Circulation: When circulation is compromised, the skin receives less oxygen and nutrients, leading to tired, dull-looking skin.
  • Stress & Fatigue: Lack of sleep and high-stress levels cause cortisol spikes that impair skin’s ability to regenerate properly.

What to Prevent?

  • Avoid Skipping Skincare Routine: Neglecting hydration and exfoliation leads to dullness and uneven texture.
  • Limit Alcohol & Smoking: These habits dehydrate the skin and increase oxidative stress, accelerating the dullness effect.
  • Reduce UV Exposure: Unprotected sun exposure can cause pigmentation and a rough texture over time. Always wear sunscreen.

How to Improve Dull Skin?

  • Boost Hydration: Incorporate serums containing Sodium Hyaluronate, Panthenol, and Aloe Vera to replenish moisture.
  • Brighten with Antioxidants: Vitamin C, Peony Root Extract, and Licorice Extract combat oxidative stress and enhance radiance.
  • Exfoliate Regularly: Use mild exfoliants containing AHAs, BHAs, or enzymatic ingredients to remove dull, dead skin cells and reveal fresh, glowing skin.
  • Improve Circulation: Facial massages and gentle tapping motions can stimulate blood flow and revive tired skin.

nou nou Serums to Use:

  • PEONY GOLD SERUM – Enhances brightness and radiance with Peony Root and Gold particles for a luxurious glow.
  • ROSE DEW SERUM – Hydrates deeply while infusing skin with botanical extracts and luminous Gold for a fresh, dewy look.

Sensitive Skin

What is Sensitive Skin?

Sensitive skin is highly reactive to environmental factors, skincare ingredients, and physical touch. It often exhibits redness, irritation, stinging sensations, or discomfort, requiring extra care when choosing products. Sensitive skin can overlap with other skin types, such as dry or oily skin, but the common denominator is that it reacts easily to triggers.

Why Does It Happen?

Sensitive skin is often due to a weakened skin barrier or underlying genetic predispositions:

  • Thin or Weak Skin Barrier: A compromised skin barrier allows irritants to penetrate more easily, making the skin prone to reactions.
  • Overuse of Harsh Products: Frequent exfoliation, alcohol-based toners, or strong actives (such as retinoids or AHAs) can trigger irritation.
  • Genetics & Skin Conditions: Some people are naturally more prone to sensitivity or conditions like rosacea, eczema, and dermatitis.
  • Environmental Factors: Sun exposure, pollution, extreme temperatures, and allergens can aggravate sensitive skin.
  • Inflammation & Stress: Internal inflammation due to stress, diet, or allergies can make the skin more reactive.

What to Prevent?

  • Fragranced Products: Artificial fragrances and essential oils can trigger reactions in sensitive skin.
  • Excessive Exfoliation: Harsh scrubs or strong chemical exfoliants can weaken the skin’s barrier, making it more prone to irritation.
  • Sudden Temperature Changes: Exposure to extreme heat or cold can cause sensitivity flare-ups.
  • Alcohol-Based Products: Ingredients like denatured alcohol can strip the skin and trigger dryness or irritation.

How to Improve Sensitive Skin?

  • Use Fragrance-Free, Gentle Formulas: Opt for minimal-ingredient skincare that contains soothing elements.
  • Strengthen the Skin Barrier: Ingredients like Centella Asiatica, Niacinamide, and Panthenol help restore the skin’s defenses.
  • Incorporate Anti-Inflammatory Botanicals: Look for extracts like Aloe Vera, Peony Root, and Chamomile to calm irritation.
  • Prioritize Hydration: Well-hydrated skin is less reactive—use humectants like Hyaluronic Acid and Glycerin.
  • Patch-Test New Products: Always test products on a small area to ensure they don’t trigger reactions before applying them to the face.

nou nou Serums to Use:

 

  • CENTELLA ASIATICA SERUM – Repairs and soothes inflammation with Centella Asiatica Extract and Panthenol.
  • ALOE CHRYSANTHEMUM SERUM – Hydrates and calms sensitivity with Aloe Vera and Chrysanthemum Extract.

Age-Inclusive Skin

What is Age-Inclusive Skin?

Mature skin experiences visible signs of aging, such as fine lines, wrinkles, reduced elasticity, and dryness due to the natural aging process. It requires extra hydration and nourishment to maintain its suppleness and vitality. While aging is inevitable, a well-crafted skincare routine can help slow down its progression and enhance the skin’s overall health.

Why Does It Happen?

Age-inclusive skin changes are caused by biological, environmental, and lifestyle factors:

  • Reduction in Collagen & Elastin: As we age, collagen production decreases, causing loss of skin firmness and elasticity.
  • Loss of Hydration: Mature skin retains less moisture and produces fewer natural oils, leading to dryness and rough texture.
  • Sun Damage Over Time: Chronic sun exposure accelerates aging by causing oxidative stress, wrinkles, and uneven pigmentation.
  • Slower Cell Turnover: Younger skin regenerates quickly, but with age, this process slows down, making skin look dull or uneven.
  • Hormonal Changes: Estrogen levels drop over time, leading to thinner, less resilient skin.
  • Lifestyle Choices: Diet, sleep, stress, and hydration significantly impact how skin ages.

What to Prevent?

  • Unprotected Sun Exposure: UV rays break down collagen and cause premature wrinkles. Always wear sunscreen.
  • Skipping Hydration: Dry, mature skin needs extra moisture to maintain its barrier and suppleness.
  • Harsh Cleansing Routines: Avoid stripping cleansers that dehydrate the skin further.
  • Poor Nutrition & Stress: Processed foods, excessive alcohol, and lack of sleep accelerate skin aging.

How to Improve Age-Inclusive Skin?

  • Boost Collagen Production: Peptides, Vitamin C, and Hydrolyzed Collagen help improve skin elasticity.
  • Prioritize Hydration: Use serums rich in Hyaluronic Acid and Panthenol to replenish moisture.
  • Incorporate Antioxidants: Ingredients like Ganoderma, Peony Root, and Ergothioneine protect against free radicals and environmental stressors.
  • Use Sunscreen Daily: UV protection is crucial to preserving youthful skin.
  • Massage & Improve Circulation: Gentle face massages help stimulate collagen and keep the skin firm.

nou nou Serums to Use:

  • WHITE PEONY SERUM – Packed with peptides and Niacinamide to enhance elasticity and brightness.
  • GANODERMA SERUM – Provides deep antioxidant protection and revitalization for aging skin.

Uneven Tone Skin

What is Uneven Tone Skin?

Uneven skin tone appears as dark spots, hyperpigmentation, discoloration, or patchiness, preventing a smooth and uniform complexion. This skin condition affects individuals of all ages and can be influenced by genetics, lifestyle, and environmental exposure.

Why Does It Happen?

Uneven tone is usually caused by excess melanin production and external damage:

  • Sun Exposure (UV Damage): UV rays trigger melanin production, leading to dark spots and uneven pigmentation.
  • Post-Inflammatory Hyperpigmentation (PIH): Inflammation from acne, wounds, or irritation can stimulate excess melanin, leaving behind stubborn dark marks.
  • Hormonal Changes: Melasma (hormonal-induced pigmentation) is common in pregnancy or with hormonal imbalances.
  • Aging & Free Radical Damage: Over time, skin loses its ability to regenerate evenly, leading to pigmentation accumulation.
  • Use of Harsh Products: Strong exfoliants, fragrances, and irritants can cause temporary inflammation that later results in uneven skin tone.

What to Prevent?

  • Unprotected UV Exposure: Always wear sunscreen to prevent worsening pigmentation.
  • Picking at Acne & Irritated Areas: Touching blemishes increases melanin production, leaving dark marks.
  • Harsh Ingredients: Alcohol-based products, overuse of exfoliants, or strong acids can exacerbate uneven tone.

How to Improve Uneven Tone Skin?

  • Incorporate Brightening Ingredients: Alpha-Arbutin, Vitamin C, Licorice Extract, and Niacinamide reduce dark spots and promote an even complexion.
  • Exfoliate Gently: AHAs and mild enzymatic exfoliants accelerate cell renewal, helping fade pigmentation faster.
  • Hydrate & Strengthen Barrier: Keeping the skin barrier strong reduces irritation that can cause pigmentation flare-ups.
  • Prioritize Sun Protection: Use broad-spectrum SPF daily to prevent further pigmentation.

nou nou Serums to Use:

  • ARBUTIN SERUM – Alpha-Arbutin and Niacinamide work together to brighten and improve uneven tone.
  • CITRUS VITAMIN C SERUM – Packed with potent antioxidants to fade dark spots and enhance radiance.

Oily Skin

What is Oily Skin?

Oily skin is characterized by excessive sebum (oil) production, leading to a shiny appearance, enlarged pores, and a higher likelihood of breakouts. While sebum plays an essential role in keeping skin moisturized, excess production can result in clogged pores and acne.

Why Does It Happen?

  • Genetics: Some people naturally have more active sebaceous glands, making their skin produce more oil.
  • Hormonal Fluctuations: Increased androgens (such as testosterone) stimulate oil production, commonly seen in puberty, pregnancy, or stress.
  • Incorrect Skincare Routine: Over-cleansing or using harsh products can trigger excessive oil production as the skin tries to compensate for moisture loss.
  • Diet & Lifestyle: High-sugar and dairy consumption may contribute to increased sebum levels.
  • Weather Conditions: Hot and humid climates can intensify oil production.

What to Prevent?

  • Avoid Overwashing: Too much cleansing strips skin’s natural oils, leading to rebound oil production.
  • Skip Heavy, Comedogenic Products: Thick creams or pore-clogging ingredients (such as certain silicones and mineral oils) worsen oily skin.
  • Reduce Stress & Hormonal Imbalances: Stress triggers cortisol spikes, increasing oil production.

How to Improve Oily Skin?

  • Balance Hydration: Using lightweight, water-based hydrators helps regulate oil production.
  • Include Oil-Controlling Ingredients: Witch Hazel, Houttuynia Cordata Extract, and Niacinamide help regulate sebum.
  • Opt for Non-Comedogenic Formulas: Gel-based moisturizers, lightweight serums, and mattifying products prevent excess shine.
  • Use Clay & Charcoal Masks: Weekly treatments with oil-absorbing ingredients help refine pores.

nou nou Serums to Use:

  • WITCH HAZEL SERUM – Controls oil production while minimizing pores.
  • HOUTTUYNIA CORDATA SERUM – Antibacterial and soothing properties regulate excess sebum while calming skin.

Acne-Prone Skin

What is Acne-Prone Skin?

Acne-prone skin frequently experiences breakouts due to excessive oil production, clogged pores, bacteria accumulation, and inflammation. Acne can range from mild whiteheads to severe cystic lesions.

Why Does It Happen?

  • Overactive Sebaceous Glands: Excess oil leads to clogged pores, allowing bacteria to thrive.
  • Hormonal Fluctuations: Testosterone and other hormones trigger acne flare-ups, especially during puberty, pregnancy, or stress.
  • Inflammation & Bacteria Overgrowth: P. acnes bacteria contribute to breakouts and redness.
  • Improper Skincare Routine: Overuse of harsh cleansers, scrubs, or comedogenic ingredients worsens acne.

What to Prevent?

  • Avoid Heavy Products: Thick creams and oils can clog pores and trigger breakouts.
  • Don’t Pick at Pimples: Touching acne increases inflammation and post-breakout scars.
  • Reduce Dairy & Sugar Intake: Some studies suggest high dairy and sugar consumption can contribute to acne flare-ups.
  • Avoid Over-Exfoliation: Strong scrubs irritate acne-prone skin, worsening breakouts.

How to Improve Acne-Prone Skin?

  • Use Clarifying Ingredients: Houttuynia Cordata, Witch Hazel, and Licorice Extract have antibacterial properties that fight acne-causing bacteria.
  • Strengthen the Skin Barrier: Healing ingredients like Centella Asiatica and Aloe Vera help repair acne-affected areas.
  • Balance Oil & Hydration: Over-drying skin worsens oil production—opt for lightweight hydration instead of stripping cleansers.
  • Reduce Inflammation: Botanical extracts with soothing properties help calm active breakouts and redness.

nou nou Serums to Use:

  • HOUTTUYNIA CORDATA SERUM – Targets acne-causing bacteria while soothing irritation.
  • LICORICE SERUM – Brightens post-acne scars while calming inflammation.

Combination Skin

What is Combination Skin?

Combination skin is characterized by having both oily and dry areas on the face. Typically, the T-zone (forehead, nose, and chin) experiences excess oil production, while the cheeks and jawline tend to be dry or normal. Managing combination skin requires a balanced approach to skincare that hydrates dry areas while controlling oil production in oily zones.

Why Does It Happen?

  • Genetics: Some individuals are naturally predisposed to producing more oil in certain areas while experiencing dryness in others.
  • Hormonal Fluctuations: Hormonal shifts can cause increased oiliness in the T-zone while leaving other parts of the face dehydrated.
  • Overuse of Harsh Products: Excessive cleansing or incorrect skincare can strip moisture from some areas while stimulating oil production in others.
  • Climate & Seasonal Changes: Humidity can make the T-zone oilier, while colder weather can dry out the cheeks.

What to Prevent?

  • Using One-Size-Fits-All Products: Heavy moisturizers may clog pores, while oil-control products may over-dry certain areas.
  • Skipping Hydration: Even oily areas need lightweight hydration to prevent excess sebum production.
  • Over-Cleansing: Too much cleansing can cause the skin to compensate by producing more oil in certain areas.

How to Improve Combination Skin?

  • Use Dual Approach Products: Hydrating yet lightweight formulas that won’t clog pores or leave dry areas lacking moisture.
  • Apply Targeted Treatments: Oil-controlling serums on the T-zone and moisture-rich serums on dry areas.
  • Incorporate Balancing Ingredients: Niacinamide, Witch Hazel, and Centella Asiatica help regulate oil while soothing dry skin.
  • Exfoliate Regularly: A gentle exfoliation routine helps remove excess oil without irritating dry areas.

nou nou Serums to Use:

  • WITCH HAZEL SERUM – Controls excess oil while refining pores in the T-zone.
  • CICA HYALURONIC ACID SERUM – Provides lightweight hydration to keep balance in dry areas.

Irritated Skin

What is Irritated Skin?

Irritated skin experiences redness, itching, or discomfort due to external aggressors, allergic reactions, or a compromised skin barrier. It is often sensitive to certain ingredients or environmental factors.

Why Does It Happen?

  • Weak Skin Barrier: A damaged skin barrier allows irritants to penetrate more easily.
  • Exposure to Harsh Chemicals: Certain preservatives, fragrances, and alcohol-based products trigger irritation.
  • Environmental Stressors: Pollution, wind, and extreme temperatures can aggravate sensitive skin.
  • Allergic Reactions: Some individuals react negatively to skincare ingredients, food allergens, or fabrics.

What to Prevent?

  • Harsh Skincare Products: Avoid strong exfoliants, acids, and artificial fragrances.
  • Hot Water: Hot water weakens the skin barrier, making irritation worse.
  • Rough Scrubs or Cloths: Physical exfoliation can cause microtears in fragile skin.

How to Improve Irritated Skin?

  • Use Gentle, Barrier-Repair Ingredients: Centella Asiatica, Aloe Vera, and Panthenol reduce irritation and strengthen the skin.
  • Incorporate Anti-Inflammatory Botanicals: Plant extracts like Chrysanthellum Indicum and Houttuynia Cordata soothe redness and inflammation.
  • Prioritize Hydration: Keeping the skin hydrated helps minimize sensitivity.

nou nou Serums to Use:

  • CENTELLA ASIATICA SERUM – Heals and soothes irritation with Centella extract.
  • ALOE CHRYSANTHEMUM SERUM – Instantly calms and hydrates inflamed skin.

Dehydrated Skin

What is Dehydrated Skin?

Dehydrated skin lacks water rather than oil, causing tightness, dullness, and fine lines that look more prominent. Unlike dry skin, which results from low sebum production, dehydrated skin occurs due to external factors that strip moisture from the skin.

Why Does It Happen?

  • Loss of Water Retention: The skin struggles to hold onto moisture due to environmental factors or poor hydration.
  • Diet & Lifestyle Choices: Excess caffeine, alcohol, and low water intake contribute to dehydration.
  • Overuse of Drying Ingredients: Excessive exfoliation, harsh cleansers, or skipping moisturizer worsens dehydration.
  • Weather Conditions: Air conditioning, heaters, and seasonal dryness reduce skin hydration levels.

What to Prevent?

  • Avoid Harsh Cleansers: Gentle, hydrating cleansers prevent stripping moisture.
  • Reduce Alcohol & Caffeine Intake: These dehydrate skin from the inside out.
  • Limit Exfoliation: Over-exfoliating can cause dehydration by disrupting the moisture barrier.

How to Improve Dehydrated Skin?

  • Use Humectants: Ingredients like Sodium Hyaluronate, Trehalose, and Panthenol attract water to the skin.
  • Strengthen the Skin Barrier: Using barrier-repair serums ensures moisture retention.
  • Apply Hydrating Masks & Serums: Regular hydration boosts skin plumpness and elasticity.

nou nou Serums to Use:

  • CICA HYALURONIC ACID SERUM – Delivers intense hydration for immediate plumping.
  • APPLE B5 SERUM – Revitalizes and replenishes moisture levels deeply.

Damaged Skin

What is Damaged Skin?

Damaged skin has a compromised barrier, making it prone to sensitivity, dehydration, and irritation. It struggles to heal properly and may appear rough, dull, or inflamed.

Why Does It Happen?

  • Overuse of Harsh Skincare: Excessive exfoliation, strong acids, and stripping cleansers weaken the skin barrier.
  • Sun Damage: Prolonged UV exposure accelerates aging and weakens skin resilience.
  • Pollution & Toxins: Environmental aggressors degrade skin quality over time.
  • Post-Procedure Sensitivity: Laser treatments, chemical peels, or strong facials can leave the skin temporarily damaged.

What to Prevent?

  • Avoid Harsh Exfoliation: Overuse of scrubs or acids can further damage the skin.
  • Limit UV Exposure: Sunscreen is essential to prevent ongoing damage.
  • Reduce Stress: Stress weakens the immune system, impairing skin repair.

How to Improve Damaged Skin?

  • Prioritize Skin Barrier Repair: Ingredients like Panthenol, Ceramides, and Centella Asiatica strengthen the skin.
  • Use Healing Botanicals: Dragon’s Blood Extract and Aloe Vera speed up recovery.
  • Apply Nourishing & Hydrating Serums: Hydration and antioxidants help repair damage faster.

nou nou Serums to Use:

  • DAEMONOROPS DRACO SERUM – Accelerates skin healing and restores barrier function.
  • CENTELLA ASIATICA SERUM – Helps repair damaged, sensitive skin.

Stressed Skin

What is Stressed Skin?

Stressed skin appears dull, fatigued, inflamed, and prone to breakouts due to lifestyle-related factors like sleep deprivation, excessive screen time, and emotional stress.

Why Does It Happen?

  • Cortisol Spikes: Stress triggers hormonal imbalances, increasing oil production and inflammation.
  • Lack of Sleep: Poor sleep slows skin renewal, leading to a tired complexion.
  • Environmental Aggressors: Pollution and excessive screen time expose skin to oxidative damage.
  • Unhealthy Diet & Lifestyle: High sugar intake and processed foods contribute to stressed, unbalanced skin.

What to Prevent?

  • Reduce Stressors: Managing stress through mindfulness, exercise, and relaxation helps skin recover.
  • Improve Sleep Quality: Deep sleep allows skin to regenerate effectively.
  • Avoid Over-Stimulating Products: Harsh acids and multiple actives can increase irritation.

How to Improve Stressed Skin?

  • Incorporate Antioxidants & Barrier Repair: Ingredients like Ganoderma, Peony Root, and Licorice help combat oxidative stress.
  • Prioritize Skin Hydration & Nourishment: Well-moisturized skin is more resilient against stressors.
  • Reduce Inflammation: Using calming serums can minimize redness and irritation.

nou nou Serums to Use:

  • GANODERMA SERUM – Provides stress-relief benefits with powerful antioxidants.
  • LICORICE SERUM – Brightens and soothes fatigued skin.